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Sir Simon Rattle did exactly this, as he took over the post of principal conductor of the Berlin Philharmonic from Claudio Abbado. His election was a radical step, and signaled a new beginning in the history of the orchestra. He achieved theMoreSir Simon Rattle did exactly this, as he took over the post of principal conductor of the Berlin Philharmonic from Claudio Abbado. His election was a radical step, and signaled a new beginning in the history of the orchestra. He achieved the transformation of the orchestra into a foundation, thus creating room for reorganization and development of the repertoire. Sir Simon Rattle puts great emphasis on new ideas, especially in youth work. So, he founded the program [email protected], to win a wider and in particular younger audience and fill them with enthusiasm for classical music – as the audience of tomorrow.This book is about the relationship between Sir Simon Rattle and the Berlin Philharmonic, from his entry into office in September 2002 up to the end of the 2007/08 season. The last chapter finishes with suggestions for marketing and PR activities which can be implemented, in the Berlin Philharmonic or in other areas of culture. All have the target of providing a wider financial base, for the future of increasingly difficult to fund artistic work. Rattle at the door: Sir Simon Rattle and the Berlin Philharmonic 2002 to 2008 by Angela Hartwig
